I woke up early this morning and decided to start surfing the net. While I was surfing I came across an article titled “Jewelry is a Great Investment”.  Knowing what I know about jewelry I just had to read this, and  after the first few sentences I realized the author knew absolutely nothing about jewelry

 and was just trying to fill up the page with words.  The one thing that I learned about jewelry over the years is that it is a luxury item, not an investment. In some countries people prefer wearing 24 karat gold because the cultures are on the easy with putting their money in the banks or investing in an unstable economy.  Plus,  in many foreign countries you can buy 22 carat or 24 karat jewelry and always get the money back in relationship to the current price of gold.  In the states, however, our jewelry standard is 10k, 14k, and 18k gold. This allows for improved wearability, but it also lowers the value of the jewelry since it is not 24 karat pure gold.  If anybody thinks jewelry is a good investment all they need to do is take their jewelry to where ever they think they can receive money for it.  This will most likely be a pawn shop or a cash for gold type enterprise. These companies will never give you what you paid for it. Don’t take my word for it; go ahead and test it out for yourself.  And think about it if you were to fall on bad times.  Where do you think you would go to get money for your so-called jewelry investment? In my opinion, an investment is something  you buy and then sell at a profit.  However, with jewelry that’s just not going to be the case. After all, I would love to tell you what a great investment jewelry is simply because this is a jewelry related website. But it’s also a website that’s designed to tell you the truth about the jewelry business.  Jewelry is an emotional purchase. You should feel good buying it and even better wearing it.  Another important fact to know is that your jewelry appraisals are only a professional opinion on what your jewelry would cost to replace at a retail store. It is definitely not how much you will get if you fall on hard times. In places like India gold is treated just like currency. You can cash in your 24 karat gold at banks, jewelry stores and other retail outlets and it is treated like cash. But here in the states and many other countries jewelry is considered a luxury item.  

 Now would probably be a good time to talk about investing in gold as opposed to investing in jewelery. Take a look at the facts.  When the economy starts to get bad, gold prices go up. When the economy starts to improve gold prices go down.  If what the politicians are saying is true and the economy is improving, now is the absolute worst time to invest in gold.  In my opinion, you will most likely see gold back down around $300 an ounce. Investing in gold is risky business.