The Emergence of Singelringen
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The last few years has seen the emergence of Singelringen - the first ever unisex ring for singles.Launched just four years ago, the ring has since sold over 250,000 units worldwide, and due to huge demand the makers of Singelringen have now launched an entire collection of single’s jewelry.
Singelringen was founded in Sweden in 2005 by entrepreneur Johan Wahlback. He noticed that engagement rings and wedding rings were common, but there was no such thing as a ring for singles - when in fact it is these people that need to signal their civil status. It is not always easy finding out who is attached and who is not - and asking can be awkward for everyone concerned.
The original Singelringen was sold in twenty countries, spread over four continents - and after receiving a positive response everywhere it went, the company has decided to widen the product range and take it to the States. The products were recently featured on the NBC Today Show, and are expected to take America by storm. Celebrities such as Paula Abdul and Katie Holmes have been seen wearing the ring.
High levels of demand from both clients and retailers meant that the new range was produced, and launched in March. The products are aimed at both males and females, and are all recognizable by their distinct turquoise color. Produced in conjunction with the Spanish company Argyor S.A, the new collection incorporates a necklace, a bracelet and a mobile phone jewel.
The original ring was most widely available through the internet, but the new collection will be available in more than 1,000 stores worldwide. The prices for the female collection will start at $49 USD, and all products are made in Spain or Sweden in 925 Sterling Silver. To complement the female range, Singelringen are also releasing 30 charms, allowing wearers to personalize their jewelry to their own taste - also adding to the community concept of the items.
The ring and other items of jewelry are all turquoise in color as it makes a unique statement that the wearer is ‘free and single’. They become a member of the Singelringen community - an Internet-based global lifestyle community. The internet site has a member’s forum, a ‘Single Power’ test, product information and a Wish Board.
Singelringen is as much a philosophy and lifestyle choice as it is a product. By wearing Singelringen you are stating that you and free and single, and enjoy this - as opposed to being stressed about it. By enjoying your freedom you feel more fulfilled and become a more attractive partner. You should dare to be a proud single!
You can learn more about the Singelringen products and way of life by visiting their website at www.singelringen.com






